A new survey is drawing attention by showing that a large group of voters has clear political preferences. The results point to a pattern that could prove significant in upcoming elections—but what this actually means may not be what everyone expected.
A new survey A survey by Demoskop, commissioned by the National Association of Snus Users, shows that people who use snus are more likely to vote for right-wing parties. If an election were held today, 29.6 percent of snus users would vote for the Sweden Democrats.
In total, the four Tidö parties (SD, the Moderates, the Christian Democrats, and the Liberals) receive about 57 percent of the snus users’ votes. The red-green parties together receive 42 percent. Snus users constitute a group of approximately 1.5 million voters and can thus influence the election results in several congressional districts.
– The differences may partly reflect the fact that the parties have taken different stances on the snus issue during this legislative term. The Sweden Democrats took a clear stance when the tax on brown snus was lowered, and the Moderates have taken a strong stance on white snus, both in connection with France’s ban and by blocking tax increases from the EU., says Samuel Lundell, president of the National Snus Users' Association, in press release.
Differences Between Different Types of Snus
The survey also shows differences depending on the type of snus used. Those who use traditional brown snus are more likely to vote for the Sweden Democrats (35 percent), while those who use white snus are more likely to support the Moderates.
The survey was conducted in May 2026 and is based on responses from 2,146 people. The Swedish Snus Users’ Association believes the results show that snus users constitute a distinct and politically aware voter group that often leans toward the right in Swedish politics.
