AiP Media, a company owned by the Social Democrats, has used websites targeting young people to track and record the political interests of children and teenagers—particularly those who have shown an interest in conservatism. The data was forwarded to Snapchat even when cookies were blocked. This is what journalist Mattias Albinsson reports.
AiP Media Produktion, a company owned by the Social Democrats, has used the websites Politikkollen.se and Schyst.social to track the opinions and interests of up to 100,000 people. Among them were children and young people. The survey specifically targeted those who clicked on pages about conservatism, the U.S. electoral system, and the 2021 storming of the Capitol.
Using a tracking pixel, data was forwarded to Snapchat—even if the visitor had explicitly declined cookies. Interest in left-leaning topics such as socialism, liberalism, feminism, labor unions, or the Social Democrats’ own policies, however, was not recorded in the same way. It was, therefore, a selective survey targeting those who showed curiosity about right-wing ideas.
Was revealed as early as 2023
The revelation came after a private citizen, Ludvig, who works in marketing, discovered that data was being transmitted even before cookies were accepted. He examined the source code on Politikkollen.se and tipped off Aftonbladet. In 2023, the newspaper reported that young people had been secretly tracked by AiP Media.
The company self-reported the personal data breach to the Swedish Data Protection Authority (IMY) on December 4, 2023. They estimated that approximately 62,000 unique visitors to Politikkollen and 15,000 to Schyst.social were affected. Despite this, the IMY closed the case on January 28, 2024, without taking any action or issuing any reprimands. Subsequent complaints filed by private individuals were also dismissed.
Blames a ”technical glitch”
CEO of AiP Media Daniel Färm, a former member of the Riksdag for the Social Democrats, has described it as a ”technical glitch” on the part of a vendor. He claims that the data went directly to platforms such as Snapchat and that the company itself did not receive any individual data. He denies that the company targeted minors or used the information for political campaigns.
But that doesn’t change the fundamental problem: A company with close ties to a political party has systematically collected information about children’s political interests—especially those who have shown curiosity about conservative ideas. Recording children’s political views is not only a violation of privacy. It is deeply unhealthy and dangerous in a democracy.
The fact that the authorities then choose to drop the case without any consequences makes the situation even worse. It sends a message that it is possible to survey the opinions of minors without facing any repercussions.
Swedish government agencies are mostly made up of left-wing rats, and since our entire system is corrupt, they naturally protect their cronies. We need to purge most of these agencies and keep only the absolutely essential ones.