The political parties are gearing up for the final stretch before the election—and the battle for voters’ attention is clearly evident in the media market. New figures show significant differences in how the parties represented in Parliament choose to spend their advertising budgets.
Ahead of the 2026 election, nearly all parties in the Riksdag have increased their media spending compared to the previous election year. At the same time, changes to the rules governing political advertising have reshaped the playing field for how parties can reach voters.
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