A Swedish Christmas classic is getting a new twist. Apotekarnes is launching Julmust 4.5 %—made with the same secret essence and spice blend as the original, but with alcohol.
Apotekarnes has been brewing julmust since 1910. Now, Carlsberg Sweden the next step is to release an alcoholic version, designed to pair well with Christmas dinner dishes.
The same classic—new content
The new Christmas must is based on the original's essence and spice blend. The difference is a specially developed alcohol base that, according to the manufacturer, gives it a rounder and deeper character.
– We’ve been brewing the original for over a hundred years, and our non-alcoholic brewing heritage remains at the heart of what we do. At the same time, there’s a demand for an alcoholic Christmas soda that’s brewed and balanced from the ground up. That’s the one we’ve developed, says Tom Helling, Brand Manager for Apotekarnes at Carlsberg Sweden.
Sold exclusively at Systembolaget
The can now features darker colors and clear labeling to distinguish it from the non-alcoholic Christmas cider. It is sold in 33-centiliter cans for 19.90 kronor plus a deposit as part of Systembolaget’s mail-order selection.
At the same time, Apotekarnes isn't the first to do this. Herrljunga Drycker launched a Christmas soda with 4.5 percent alcohol last year under the name Spirit of Sweden.
CHEERS!!!!! :-D :-D :-D
The last one was good. But it would have been fun to have a must over 5 %.
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