Veterinary prices are skyrocketing – Wallenberg-linked giant behind animal care

It’s not just people who have to deal with high healthcare costs. Swedish pet owners are also affected as veterinary costs skyrocket and there is a lack of basic consumer protection against high and unnecessary costs. The fact that it has become so extremely expensive can be explained by the market being dominated by a small number of players, with the Wallenberg sphere having a significant presence.

The cost of taking a pet to the veterinarian has risen sharply in recent years. If something goes wrong in other business sectors, there are statutory protections against unnecessary costs. This does not apply to pet owners, who lack consumer rights, since veterinary services are not covered by the Consumer Services Act, reports Daily News.

This led the dog owner to Pia experience. She paid about 40,000 kronor for examinations of her Chihuahua. Even though she repeatedly asked for the dog’s teeth to be checked, the problems were overlooked. Later, she had to pay another 20,000 kronor to have eleven of the dog’s teeth extracted.

Chihuahuan Nobel is almost toothless, but still happy. Photo: Frihetsnytt
Chihuahuan Nobel is almost toothless, but still happy. Photo: Frihetsnytt

The fact that veterinary fees are sky-high led to Susann Fredriksson, a contributor to Frihetsnytt, experienced the fall of 2024 when the Chihuahua Nobel had to have a large number of teeth extracted. The total cost came to over 40,000 kronor and was not covered by any insurance. It was only thanks to an inheritance that the cost could be covered.

– Insurance policies generally only cover rare illnesses. But when it comes to more common illnesses, such as in this case with Nobel’s teeth, you had to pay the cost yourself, ", says Susann.

According to data from the Swedish Competition Authority, prices for veterinary care for dogs and cats have risen by about 40 percent between 2020 and May 2025. Emergency care has become even more expensive.

Wallenberg Connection Behind Veterinary Giant

One key reason for the rapidly rising prices is that the veterinary market has come to be dominated by a few large players. Two stand out: Evidensia and AniCura.

Evidensia is part of the international IVC Evidensia Group, in which the private equity firm EQT is a major shareholder. Investor, which is controlled by the Wallenberg family, is in turn largest shareholder in EQT. AniCura is owned by the U.S.-based company Mars.

The law leaves pet owners without protection

The Swedish Competition Authority has identified serious shortcomings in consumer protection. Veterinarians do not have the same legal obligation as, for example, auto repair shops to advise against expensive and futile treatments. Nor is there any limit on how much the cost may exceed an initial approximate price estimate. Pet owners may therefore face unexpected costs that were not included in the estimate.

The organization Swedish Consumers wants to expand the Consumer Services Act to also cover veterinary care. The proposal would strengthen pet owners’ rights and their ability to seek compensation when treatments go wrong.

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7 COMMENTS

  1. So, let's see if I can type on the computer instead of that darn phone.
    Isn't it enough that that parasite Wallenberg makes a fortune selling weapons—do they really have to make even more off poor pet owners???
    And on top of that, pet insurance is ridiculously expensive with high deductibles—I don't get why pet care should be more expensive than private health care for people; something is seriously messed up.

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